Overview
The Chase Digital Loan Experience (DLx) is the platform borrowers and internal teams use to complete and track every task needed to close a loan. When a reorganization moved DLx to a product group with a different design system, the entire product had to be rebuilt, screen by screen.
As the sole designer, I saw the migration as more than a technical lift. With every screen already being touched, it was the right moment to resolve long-deprioritized design debt instead of porting it over as-is.
The problem
Years of mismatched patterns, unpredictable behaviors, and confusing onboarding had become the product’s baseline. Touching every screen in the migration gave us the leverage to finally fix them for internal teams and borrowers alike.
Discovery
Rather than migrate blind, I started by listening. I ran a series of conversations with the sales team and product manager, the people closest to daily platform use and client friction, structured around three goals:
Synthesized objectives
From initial calls, there were 2 main objectives I wanted to tackle:
Full design system migration
Objective 1
The biggest effort of this initiative was migrating 40+ screens from one design system to another. It was important to always be in sync with the developers and have frequent demos of the screens.
Addressing inconsistencies and updating components + tokens
Auditing the UAT loan flow against Figma surfaced inconsistent spacing, content, colors, and icon sizes. I flagged them with developers at the migration demo, then fixed the root cause by linking every screen to design tokens and components, with Storybook references for the exact code.
Vibe coded flow for testing and demo's
I built a working prototype with Copilot and Claude that clarified every interaction for engineers before implementation and showed stakeholders the vision and planned enhancements.
Onboarding revamp
Objective 2
During our discovery phase, users brought up confusion on the create an account flow and sign in flow. The confusion was mainly in which email to use for their account and if they should "Continue with Chase" or not.
Previous version
Onboarding user flows
After reviewing the old flow with product, engineering, and sales, I redesigned onboarding to address every known pain point. I simplified the UI, removed “Continue with Chase,” and auto-linked accounts to the invited email address.
New and improved onboarding experience
Using our updated user flow, I designed the new onboarding experience in Figma and built a working prototype with AI-assisted coding tools. Internal testing was positive across the board. Key enhancements:
Removed the “Continue with Chase” option to simplify sign-up
Pre-filled known information when users open their invitation link
Split the flow into steps to reduce cognitive load
